Tastemakers
A collaborative visual campaign for Irving & Powell featuring some of
Australia’s most loved foodies.
Kirsten Jenkins

Style editor. Food stylist. Recipe developer. Author. There’s nothing Kirsten Jenkins can’t do. Including making us salivate every time she shares a foodie post on Instagram - and you’ll not only be instantly hungry, but inspired (she really knows how to make beautiful food not only taste good but look magazine worthy).
For over 12 years Kirsten has been shaping the way Australians cook and eat having worked across numerous magazine titles (delicious., Donna Hay, SBS Feast) Masterchef and as the co-author of ‘The Pie Project’ and ‘One leaf at a time’.
We loved chewing the proverbial with Kirsten as she shared what’s what in her kitchen.
Hi Kirsten, tell us a little about yourself:
Hi guys…well me in a nutshell, I love food which helps as my job as a food stylist and recipe developer, I now live in Melbourne after living in Sydney my whole life, and I’m a new Mum, which means my life will never be the same!
How did your career in food start?
Had an epiphany eating a salad sitting on a kerb in Spain and knew I needed to come home after my travels to work in food. Started at TAFE studying a chefs certificate, knew very quickly restaurant kitchens weren’t for me and identified the creativity of food publishing was where I wanted to head.
Does anyone in your family cook? If so - what is your favourite thing they make?
Yes my Mum, Dad and Stepfather all cook really well. My Dad’s love of food was definitely what first sparked my love. Currently my Stepfather, Glenn cooks a cracking BBQ lamb that’s then tossed in chilli and mint after it's grilled. And my Mum makes a killer fattoush salad.
Must have pantry staple? Anchovies
Favourite cooking tool? And why? Absolutely mad for a mandolin. It appeases my OCD tendencies.
Do you have a favourite cookbook? What’s the most cooked recipe from it?
I don’t think think I can choose just one, but anything by Skye Gyngell, Nigel Slater and Jenn Louis. Jenn’s book ‘Pasta by hand’ is an absolute cracker and in particular the Lamb Ragu recipe is the most perfect example of exquisite simplicity.
When you can’t be bothered to cook - but need to eat - what do you make? Always pasta.
Friends have popped over unannounced - what’s on the menu?
Well I’m super lucky that I married into a cheese family, so Will Studd cheese (my partner Ellie’s family business) is always on hand. Also we love making really substantial salads, with roasted veg, herbs from the garden and tins of beans from the cupboard.
Favourite dessert:
It's always been tiramisu up to this stage in my life, but I think my appreciation for this dessert and my taste buds have changed? I think I’d have to say a really great (not too sweet) lemon tart.
It's the holiday season - what’s your favourite cocktail?
Ohhhh cocktails are my weakness! I love so many but I have to say at the moment it’s a margarita made with mezcal.
Best place in your city to eat?
I mentioned I lived in Melbourne now didn’t I? This place is incredible and really sets the bar high. Love ‘The Public Wine Shop’ for great wine and casual food, Marion never seems to falter and the Carlton Wine Room for Italian all the way!
Best food instagram accounts I follow…
@food_feels – James has the best food travel account. Full Stop.
@brownpapernutrition – Jac keeps me honest with my eating and reminds how tasty clean eating can be with her recipes
@patnourse – as soon as Pat posts a new place in Melbourne, you know you need to go
@joelbennetts – love his food and his aesthetic
Favourite music to cook with…
Can't stop listening to Billie Eilish and Harry Styles at the moment, and love me some old school R&B soul, like The Supremes.
I chose the Workwear Chino Jacket and Nantucket Chino pant because…
I absolutely love a suit, casual or formal. I work in this two piece as it's so comfortable and really smart. It’s getting a real workout in my wardrobe.
I’ll be wearing it… All the time!
Campaign Social Media Results:
’Tastemakers’
33% Follower Growth Rate
Avg. 2/5% Engagement Rote
Avg. 3.8% Conversion Rate